C. F. Martin & Co. announced that Tim McNair has been promoted to general manager of its String Division. Effective immediately, McNair will report to company President Keith Lombardi. In this position, he is responsible for the growth of the company’s String business and providing direct leadership to the areas of manufacturing, marketing, procurement and R&D.

“We are thrilled to be adding Tim to our core leadership team as he celebrates a decade of dedicated service within the company,” said Lombardi.  “Our Strings division continues to grow and innovate, and we are excited about what its future holds.”

Recently, under the leadership of McNair along with Martin’s Director of Promotional Marketing Amani Duncan, the company named Pennsylvania-based Spark the new agency of record for its Strings division, and introduced a new “Heart | Tone | Legend” logo that serves as a representation of what the brand means to Martin Guitar and its consumers.

“The Martin String division is a market leader in its category,” stated McNair.  “It is a great pleasure to work with our consumers, dealers, artists, and suppliers to strengthen and grow our string brands.”

McNair joined Martin Guitar in 2001 as controller, where he worked with senior management to analyze and execute financial, strategic, operational and marketing decisions.  In 2005, he was appointed director of sales and marketing for the String Division. In this position, he led the division to year-over-year sales records and launched several successful new products including the FX Flexible Core acoustic strings, used by such artists at Tommy Emmanuel and Gordon Giltrap, and the new SP Lifespan acoustic strings, already the strings of choice for artists such as Mumford & Sons and Travis Tritt.

Prior to joining C.F. Martin & Co., McNair spent several years with Air Products and Chemicals, Inc. in the Chemicals Division as a Market Manager and Business analyst.  McNair also spent time with Price Waterhouse as a senior accountant and staff accountant in the Audit Services Group.  His public accounting experience included significant emphasis on consumer product manufacturing and telecommunication services.